Develops India’s initial AI-enabled conversational electronic persona to advertise artwork

BANGALORE, India, Dec. 2, 2020 /PRNewswire/ — Accenture (NYSE: ACN) and the Museum of Artwork & Images (MAP), 1 of India’s greatest private artwork museums, have collaborated to generate an immersive electronic practical experience to engage artwork enthusiasts. 

Accenture Labs, by way of its Tech4Superior initiative, blended state-of-the-art technologies these as artificial intelligence (AI) with human-centered style to make India’s initially conversational electronic persona to assist guests have a additional participating working experience. Readers to the museum will be capable to have a lifelike discussion with the persona.

Discussing the collaboration, Abhishek Poddar, founder-trustee, Museum of Art & Pictures claimed, “A person of our goals is to create a museum-heading tradition that engages younger generations, as we have a great deal to study from our shared histories. A great way for museums to carry out this is to harness technological innovation to develop participating interactions that allow the user to master a little something new and have exciting in the procedure. We are confident that the collaboration in between Accenture and MAP will produce memorable activities.”

Rekha M. Menon, chairperson and senior running director, Accenture in India, additional: “The upcoming needs imaginative thinkers-people who can reimagine and reinvent. Inventive arts foster plurality of assumed, serving to folks approach real-earth issues in a additional holistic way. We are enthusiastic to workforce with a cultural institution like MAP and use our sector-leading digital abilities to broaden the attractiveness of visual arts between present day digital native youth.”

To develop the digital persona, Accenture Labs utilized methods this sort of as experience superimposition and speech synthesis, which are centered on deep finding out and generative AI designs. Normal language knowledge, pure language processing and emotion detection systems aid assure the conversation in between the consumer and the persona is lifelike, and empower the digital persona to be as responsive, expressive, proactive and adaptive as a serious particular person would be. 

The Museum of Artwork and Images will start a electronic variation of the museum in December 2020 and its flagship physical place in 2021.

About MAP

The Museum of Art and Photography’s (MAP) mission is to get art and tradition to the coronary heart of the group building it accessible to numerous audiences. It aims to attain this exhibiting, deciphering and preserving India’s prosperous creative heritage, motivated by the belief that museums should perform a positive purpose in culture. It is the custodian of a escalating selection of around 18,000 artworks, predominantly from the subcontinent and relationship from the 10th century to the existing.

About Accenture 

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Source Accenture