Disney's TV Landscape: Navigating the House of Mouse's Scripted TV Universe
The annual pilgrimage to New York for the Upfronts has once again highlighted the challenges faced by scripted TV in the shadow of the live sports boom. But amidst the chaos, there's a glimmer of hope for those seeking to sell their shows to Disney's platforms. In this article, we'll delve into the intricacies of Disney's TV landscape, focusing on ABC, FX, and Hulu, and explore the secrets to capturing their attention.
Hulu's Limited Real Estate
Hulu's development slate is robust, but its limited real estate makes it a challenging prospect for sellers. With a crowded schedule, securing a spot on Hulu's lineup is akin to winning the lottery. However, all is not lost. By understanding Hulu's preferences and navigating its intricate exec structure, sellers can increase their chances of success.
Disney's Murderers' Row of Overall Deals
Disney's overall deals are a murderers' row, but newer voices can still break through. By identifying the right genre sweet spots and using the right code words, sellers can capture the attention of Hulu's execs. But it's not just about the pitch; it's also about understanding the platform's exec structure and genre split.
Genre Sweet Spots at Hulu
Hulu has two genre sweet spots: comedy and psychological drama. By focusing on these genres and using the right code words, sellers can increase their chances of success. But it's not just about the genre; it's also about understanding Hulu's preferences and navigating its intricate exec structure.
FX's Vague Target
FX remains one of TV's great prestige buyers, but its target can be maddeningly hard to define. However, by understanding the platform's exec structure and the two FX EVPs with a lot of political capital, sellers can increase their chances of success. But it's not just about the execs; it's also about understanding FX's preferences and navigating its intricate exec structure.
ABC's Slight Janky Exec Structure
ABC's exec structure is slightly janky, but by understanding its genre split and the one new series ordered, sellers can increase their chances of success. But it's not just about the exec structure; it's also about understanding ABC's preferences and navigating its intricate exec structure.
Conclusion
In conclusion, navigating Disney's TV landscape is a challenging but not impossible task. By understanding Hulu's limited real estate, Disney's murderers' row of overall deals, genre sweet spots, FX's vague target, and ABC's exec structure, sellers can increase their chances of success. But it's not just about the pitch; it's also about understanding the platform's preferences and navigating its intricate exec structure. So, the next time you're pitching your show to Disney, remember these insights and good luck!
